How to Add Festive Flair to Your Website for the Holidays

Are you decorating your house with holly, stringing lights on your porch, and putting Santa’s sleigh in your front yard this holiday season? If so, here are eight easy ways to build your website’s brand.

It’s time to start celebrating the most wonderful time of the year for many people. Don’t forget to update your company’s website while you’re at it!

Branding your website for the holidays is a great way to promote your small business and get people excited about holiday shopping.

I’ve been writing about how this year’s shopping will be affected by COVID-19. Therefore, I’d like to concentrate on something more enjoyable: There are 8 ways to incorporate holiday elements into your website.

1. Make your website’s homepage look better.

You will immediately catch the attention of your target audience if you put your best deals front and center on your website. People are looking for quick and simple ways to shop this year, so including benefit copy about private shopping or free shipping is a great idea.

Give your promotions catchy names to make them stand out even more. Get creative. For instance, why not use “12 Days of Deals” or “Santa’s Specials” instead of “Holiday Deals”?

Spend some extra time on your home page when adding holiday elements to your website because it is typically the first thing customers see.

2. Provide original gift ideas.

Making a list of your top ten gifts or giving you ideas for what to get the person who has everything could be helpful.

Another common concept is: putting together gift sets in boxes. Do you have a number of items that could be combined to make a larger present?

These boxed gift sets are becoming increasingly popular as people are unable to enjoy many of the experiences they once could. For instance, Twisted Toffee’s homepage features mouthwatering, homemade toffee gift baskets—the ideal present for the difficult-to-buy-for!

3. Create an individual Christmas logo.

Why not give your logo a holiday makeover? Although your logo is an essential component of your brand and ought to remain consistent, it is perfectly acceptable to embellish it with a wreath or Santa hat!

Alternately, to incorporate holiday elements into your website, you could change the font colors to red and green or sprinkle some gold sparkles on it. It doesn’t have to be as complicated as Google’s annual campaigns, but it will help your brand stand out!

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Read: When it comes to defining your brand, it’s easy to get caught up in the visuals: Follow these three easy steps to embrace your holiday brand voice during COVID-19: the imagery you want to use to represent your business, the font size of the text, and the logo. However, it’s also important to decide how you’ll talk to your customers. A great way to get people to do their holiday shopping with you is to inject some holiday cheer, urgency, and excitement into your tone.

In 2020, here’s how to set your seasonal marketing campaign apart.

Visit our website to learn more.

4. Show your hours for November, December, and January.

You may still want to take a few days off to rest and recharge, even though the majority of people are staying close to home or staying home this year. With a festive graphic, inform your customers that you will be taking a break or closing early during the holiday season.

Additionally, COVID-19 has caused many small business owners to alter their hours. Make sure people know if you’ve changed your hours of operation or aren’t open every day so they don’t arrive at a closed store.

5. Make your content festive and fun.

A nice way to reach your target audience is to write a thoughtful holiday greeting or blog post. You don’t have to completely redesign your website.

Make sure you own your brand. For instance, some owners of small businesses prefer not to use the term “Christmas” in their advertising, while others embrace it.

Whatever you decide, when adding holiday-themed elements to your website, keep in mind your target audience as well as your brand persona, tone, and voice.

6. Make your social media accounts look nice.

Don’t forget to brighten up your social media accounts with some holiday cheer as well. Seasonal photos that incorporate your brand’s colors and logo should be added to your Facebook, Twitter, LinkedIn, and Instagram profiles and banner pictures.

Your social media followers can also benefit from the content and deals you share. Use hashtags like #DIY, #stockingstuffers, #bestgifts, and so on to make it easy for fans to find you.

7. Upload family pictures.

This year, I’ve provided a lot of information on empathetic marketing strategies. Sharing a little bit of your personality can help you build that emotional connection with your customers.

With your seasonal website branding, give people a glimpse into your life by posting pictures of your family playing in the snow or of your cats attacking a tree (we have a few of those).

8. Give your clients a present.

You could send an email promotion or offer a free gift with every purchase over a certain amount to encourage people to shop at your store or eCommerce site this year.

This seasonal website branding doesn’t have to be expensive; it could be a graphic they can share on their social media profiles or a guide to navigating the life of an entrepreneur in 2021.

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