At the prestigious Consumer Electronics Show (CES) 2026 in Las Vegas, LG Electronics (LG) kicked off the new year with a bold declaration of its future, moving beyond simple smart devices to an era of proactive, intelligent assistance. Under the theme “Innovation in tune with you,” the company unveiled its comprehensive “AI in Action” strategy, designed to bring its philosophy of Affectionate Intelligence to life in homes, vehicles, and commercial spaces .
From Conversation to Action: The “Zero Labor Home”
During its annual LG World Premiere event on January 5, CEO Lyu Jae-cheol posed a defining question: “What if AI could step out of the screen and start working for us in real life?” This question framed the introduction of LG’s new strategic pillars: excellence in core technologies, a seamlessly orchestrated ecosystem, and the expansion of AI-driven solutions beyond the home .
The ultimate manifestation of this vision is what LG calls the “Zero Labor Home.” In this future, intelligent devices evolve into “agent appliances” that work together as a single, cohesive AI system to manage daily tasks, ultimately giving customers back their most valuable resource: time .
The physical embodiment of this vision is the LG CLOiD, a home-specialized AI robot unveiled at the event. Unlike simple task-oriented robots, CLOiD is designed as an ambient care agent. Equipped with two arms and five-fingered hands, it can perform a variety of physical tasks, such as folding laundry, organizing dishes, and retrieving items. The robot is built with a safety-first structure to operate stably around children and pets. In a demonstration, LG showed how CLOiD could contextually understand a user’s routine, suggesting an indoor workout when it detects rainy weather and preparing the space by adjusting the air conditioner and retrieving clothes from the dryer .
A New Generation of AI-Powered Products
To power this ecosystem, LG introduced a wave of new products featuring advanced on-device AI. The LG OLED evo W6 “Wallpaper TV” was a standout, boasting a 9-millimeter-class thin design made possible by True Wireless technology and Hyper Radiant Color Technology for improved brightness and color . Meanwhile, the LG SIGNATURE refrigerator now features Conversational AI, allowing it to understand natural language queries like, “What’s the best way to store meat for a week?” and automatically suggest and set the optimal preservation mode. This is complemented by the LG SIGNATURE Oven Range with Gourmet AI, which can identify ingredients and recommend recipes .
This technological push is supported by a robust strategic financial commitment. In a press briefing on January 7, CEO Lyu Jae-cheol outlined a management strategy built on reinforcing fundamental competitiveness and accelerating the shift to a high-performance portfolio. Crucially, LG announced plans to increase investment in future-growth areas by more than 40 percent in 2026, with a focus on AI Home, smart factories, AI data center cooling, and robotics .
Expanding the AI Ecosystem to Vehicles and Infrastructure
LG’s “AI in Action” strategy extends far beyond the household. The company is positioning itself as an “Experience Architect” for vehicles, transforming car cabins into intelligent, personalized spaces. By leveraging its on-device multimodal generative AI platform, LG is developing in-vehicle solutions that include gaze-tracking systems and seamless home-to-vehicle entertainment integration, creating environments that truly understand their occupants .
In the commercial and industrial sector, LG is strengthening its role in high-efficiency HVAC solutions, specifically targeting the explosive growth of AI data centers. By applying its advanced compressor and heat pump technologies, LG is pursuing business-to-government projects in the Middle East and collaborating with specialized companies to provide critical cooling infrastructure for the AI era . This multi-faceted approach underscores LG’s transition from a consumer electronics giant into a comprehensive provider of intelligent life solutions.