LG Electronics has announced a sweeping new environmental roadmap, targeting a complete transformation of its product lifecycle and manufacturing processes. The “Better Life for All” plan outlines aggressive goals to achieve carbon neutrality across its global operations by 2030, a full two decades ahead of its previous target.
The strategy focuses on two main pillars: incorporating recycled materials and pioneering circular service models.
1. Revolutionizing Product Composition:
LG has pledged to significantly increase the use of post-consumer recycled (PCR) plastics in its products. For instance, the company aims to use over 600,000 tons of recycled plastic between now and 2030. This initiative is already visible in its latest line of TVs, monitors, and appliance exteriors. Furthermore, LG is investing in research to replace virgin plastics with bio-based alternatives made from materials like corn starch and sugarcane.
2. From Selling Products to Managing Cycles:
In a more radical shift, LG is expanding its “LG Goodbye” program. This service moves beyond traditional sales to offer appliance leasing, refurbishment, and responsible recycling. Customers can opt to lease a premium washing machine or refrigerator. At the end of the lease period, LG takes the appliance back, refurbishes it to like-new condition for resale at a lower price point, or systematically breaks it down to recover valuable metals and plastics for use in new products. This “product-as-a-service” model is designed to extend product lifespans and drastically reduce electronic waste.
3. Greening the Supply Chain:
The commitment extends to LG’s vast network of suppliers. The company is implementing a “Green Partnership” program, requiring key partners to disclose their carbon emissions and set their own reduction targets. LG will also prioritize sourcing components from suppliers who use renewable energy in their manufacturing processes.
“Consumers today demand innovation that doesn’t come at the cost of the planet,” said Park Ji-yong, head of LG’s Corporate Sustainability Office. “Our new strategy isn’t just about reducing our footprint; it’s about fundamentally rethinking how we create value. We believe sustainable practices are the next frontier of true technological innovation and a critical component of our brand promise.”
The announcement has been welcomed by environmental groups, though many emphasize the need for transparent progress reporting. LG’s ambitious plan positions it as a leader in the electronics industry’s urgent race toward sustainability, turning environmental responsibility into a core competitive advantage.