business, and you want to tell the world about it. Why not? Your fantastic product or service ought to be available to everyone, right? That’s true, but first, let’s take a few steps to make sure you know how to promote your blog posts. After all, you wouldn’t want to put so much effort into writing blog posts only for them to fail.
Examine Your Blog Post Is Your Blog Post Interesting to Other People? Do you communicate clearly and comfortably? Do you quickly get to your point and back it up with relevant data?
Your blog post should be engaging to readers and shareable on social media. Therefore, take the time to examine it critically. Additionally, check your copy for errors in spelling, grammar, and clarity. You don’t want your blog’s numerous errors to be misinterpreted or to turn people off.
Better yet, have a professional proofread and edit your blog post for you. Your blog will benefit greatly from having a professional review it, as they will uncover errors you may have missed.
(HINT: Spell check is not a friend of yours. You and it both won’t catch everything. Proofreaders are needed even by proofreaders.)
Know Your Audience Do some research on your target audience beforehand, preferably. What are they? What do they want, hope, worry about, and dream about? What is their issue, and how do you propose a solution? How do they envision you relating to them?
Do you want your copy to be more conversational and casual or more formal and educational? Create a comprehensive customer profile that includes everything from their breakfast habits to their exercise and sleeping habits to their hobbies. It will pay off in the long run if you first get to know your audience.
Optimize Your Blog Articles You could have the best blog in the world, but it won’t matter if nobody finds it. Check to see that you have optimized your blog to the fullest extent possible before publishing it. A few things to keep in mind are the following:
Use a longtail key phrase in a number of places. Consider what users type into search engines. Simply enter your topic into a search engine to see what comes up automatically. You will learn some things from this about what people are looking for.
HINT: This should be done before you begin writing.) Naturally, you can also spend money on keyword research for your website and topic. You won’t have to waste time trying to rank for searches with low volume (practically no one is looking for those) or high competition (you’re up against the big guys here).
When you’ve settled on a key phrase, you should use it everywhere:
Headline (H1): First 100 words, ideally the first paragraph. At least one subheading (H2, H3): Several times throughout Call to Action URL (web address of blog page): Title Tag (page name in search engine results): Meta Description (description in search engine results): Add Imagery: You should expect to use between one and three images that are free of charge for your blog article.
You should choose one of them to be your feature image and, depending on how long your article is, add one or two more to break up long paragraphs of text. Choose images that add visual interest and enhance your writing. Keep the image interesting because it might be the first thing people see before reading your article.
Keep an eye on any engagement after your article has been posted, and don’t forget about it. Spend some time responding to comments on your blog and engaging with your readers. They also want to feel appreciated and noticed. Encourage ongoing communication and respond to questions.
More on Articles on Marketing Your Blog Posting your blog is just the start of your marketing efforts. For each blog article, we at Precise encourage you to create three distinct social media posts. Use an image with each post and optimize it for each channel (for example, 280 characters or less and 2 to 3 hashtags for Twitter, additional hashtags for Instagram).
To determine which social media posts perform best, test and measure each one. In the months to come, continue to schedule your best performers for social media posts on different days and times.
Repurpose Your Blog Article Content Next, repurpose your blog article content to save you four times as much time. For even more exposure, you can go one step further with your social media post. Some ideas are as follows:
Make graphics with a few important takeaways from your blog. Make a short video with important points. Also, make a video of you talking about your blog. Include a few additional details.
Make a video of your blog for YouTube.
Make a podcast of your blog or talk to someone who is an expert in the field.
To keep visitors interested, include links to other related blogs on your website.
Make use of your blog in marketing materials.
Include an email sign-up option in your blog posts.
Each blog post should have buttons for social sharing.
In an e-newsletter, include a teaser link to your post.
Make your blog profile available. Make yourself known to others.
To complement your blog, create an infographic.
Send your blog to an online magazine.
Make your post available to RSS directories.
Join a social-sharing group.
Plus more!
If you implement at least half of these concepts, your blog post will undoubtedly attract attention.
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