Unilever Acquires Sustainable Deodorant Brand Wild to Expand Eco-Friendly Product Line

Unilever Strengthens Sustainability Commitment with Wild Acquisition

Unilever has officially acquired Wild, the UK’s leading refillable natural deodorant brand, in a strategic move to expand its sustainable personal care portfolio. The financial details of the acquisition remain undisclosed.

Wild’s Rise as a Leader in Sustainable Personal Care

Founded in 2020 by Charlie Bowes-Lyon and Freddy Ward, Wild rapidly gained traction as a direct-to-consumer natural deodorant brand before expanding into brick-and-mortar retail stores. The brand’s commitment to eco-friendly personal care has made it a favorite among consumers looking to reduce plastic waste and embrace zero-waste beauty products.

Wild’s range of plant-based deodorants, lip balms, body washes, and hand washes feature plastic-free packaging and recyclable refills, catering to the growing demand for sustainable beauty products.

Unilever’s Strategic Move Toward Eco-Friendly Innovations

Recognizing Wild’s rapid growth and dominant position as the UK’s number-one refillable deodorant brand, Unilever sees this acquisition as a significant step toward enhancing its sustainable product offerings.

Unilever’s Perspective on the Wild Acquisition

Fabian Garcia, President of Unilever Personal Care, expressed enthusiasm about the acquisition:
“We are thrilled to welcome Wild into the Unilever family. The brand’s innovative approach to formulations, packaging, and marketing has made it a standout in the sustainable personal care industry. Charlie, Freddy, and their team have built a consumer-centric brand, and we look forward to scaling its impact globally.”

Wild’s Vision for a Sustainable Future

Wild co-founder Charlie Bowes-Lyon highlighted the exciting growth opportunities ahead:
“Joining Unilever marks an exciting new chapter for Wild. Our mission to eliminate single-use plastic in personal care will be significantly strengthened by leveraging Unilever’s global expertise, scale, and reach. This partnership will help us expand our vision and bring our eco-friendly personal care products to a wider audience.”

The Future of Sustainable Beauty with Unilever and Wild

With this acquisition, Unilever is reinforcing its commitment to sustainable and ethical beauty, catering to the increasing consumer demand for natural, refillable, and environmentally responsible products. By integrating Wild into its portfolio, Unilever is well-positioned to drive innovation in the green beauty industry while encouraging more consumers to adopt zero-waste personal care routines.

Stay tuned for more updates on Unilever’s sustainability initiatives and how Wild’s refillable deodorants and personal care products will evolve under the global brand’s leadership.