Sydney Sweeney Sells Her Dirty Bathwater in Bold Marketing Move

Euphoria Star Partners with Dr. Squatch for Controversial Soap Collab
Sydney Sweeney, the Euphoria actress who became an internet sensation, is now literally selling her bathwater—and fans are losing their minds.

The 28-year-old star teamed up with Dr. Squatch, a natural soap brand known for its edgy marketing (including Nick Cannon’s infamous “ball care” campaign), to release a limited-edition soap bar containing traces of her actual bathwater.

What’s in the Soap?
🌲 Pine bark extract

🏖️ Sand & moss

💦 Droplets of Sydney’s bathwater

Described as smelling like a “hike through the Pacific Northwest,” the soap also carries the meta-thrill of containing a trace of the actress—something her thirstiest fans have long joked about.

Why This Marketing Stunt Works
Sweeney, who has been relentlessly sexualized online (even to the point where her body became a political talking point), is leaning into the hype rather than shying away.

Last year, she starred in a playful Dr. Squatch ad, lounging in a bathtub while whispering “dirty little boys”—a nod to her internet fanbase’s obsession.

Sydney’s Response to the Hype
In an interview with GQ, Sweeney admitted:

“I definitely was not aware of the whole erotic bathwater niche until I saw my comment sections. But instead of being weirded out, I thought, ‘Let’s give the people what they want.’”

She called the collab a “fun, full-circle moment” for fans who’ve joked about wanting her bathwater.