Gold Prices Soar – Does It Outperform Cash Savings?
With gold prices surging over the past year, many investors are questioning whether gold is a better store of value than cash. While cash savings offer security, inflation and low interest rates are eroding purchasing power. So, if you had £1,000 to invest, should you buy gold bullion or stick with a high-interest savings account?

Gold’s Recent Performance: A Safe Haven in Turbulent Times
Gold has outperformed most asset classes in 2025, driven by:

Geopolitical tensions

Economic uncertainty

Declining confidence in the US dollar

Tom Stevenson, Investment Director at Fidelity International, explains:
“Gold’s safe-haven appeal, liquidity, and reserve status have made it a top choice for investors seeking alternatives to dollar-denominated assets.”

Gold vs Cash: A £1,000 Investment Compared
Research from The Gold Bullion Company reveals stark differences:

Investment Value After 1 Year (Apr 2024 – Apr 2025) Profit
Best Cash ISA (4.10% AER) £1,041 £41
Gold Investment (After 3% Fees) £1,319.40 £249.82
Gold delivered 144% higher returns than the best savings account.

Long-Term Comparison: Gold vs Savings Over 10 Years
Looking at a 10-year horizon, gold’s advantage is even clearer:

£1,000 in a savings account (2015-2025): £1,180.84 (£180.84 profit)

£1,000 in gold (2015-2025): £2,978 (£1,978 profit)

Gold generated 11x more profit than cash savings.

The Downsides of Gold
Despite its strong returns, gold has drawbacks:
✔ Storage costs (~0.65% per year + VAT)
✔ Price volatility (No guaranteed returns)
✔ Liquidity (Selling may take time)

Rick Kanda, MD at The Gold Bullion Company, advises:
“Gold is a strong hedge but should be part of a diversified portfolio, not your only asset.”

The Problem With Cash Savings
While cash is safe and liquid, challenges include:

Inflation erosion (3.4% CPI vs ~5% best savings rates)

Tax on interest (Depending on income bracket)

Withdrawal restrictions (Some accounts penalize access)

Expert Verdict: Which is Better?
Short-term security? → Cash (Emergency funds first)

Long-term wealth preservation? → Gold (Beats inflation over time)

Final Advice:

Keep 3-6 months’ expenses in cash for emergencies.

Consider allocating 5-15% of investments to gold for diversification.

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