Women Are Investing More Than Ever: 6 Tips to Get Started with Investing

Recent data reveals that women are outperforming men in investment returns, challenging old stereotypes and showing a growing trend of women taking charge of their financial futures. As more women embrace investing, many are surpassing their male counterparts in achieving higher returns.

A study by Revolut, ahead of International Women’s Day 2025, highlights that women across various age groups are seeing impressive investment profits. In particular, women aged 45 to 54 outperformed men in the same demographic, while younger women (aged 25 to 34) and those in the 55 to 64 age range also experienced higher returns than their male peers.

In 2024, women opened 31% more trading accounts than the previous year, outpacing men, who saw a 20% increase in account openings. The most popular investment trend for UK investors was technology stocks, which dominated the investment landscape.

6 Key Tips to Start Investing and Build Wealth

If you’re a woman looking to start your investment journey, here are six essential tips from Yana Shkrebenkova, CEO of wealth and trading at Revolut UK, to help you get started:

1. Start with ‘Why?’

The first step in investing is understanding your motivation. Whether it’s retirement, buying property, or saving for a dream vacation, clarifying your goals can provide direction. As Shkrebenkova says, “Investing is a marathon, not a sprint.” Knowing why you’re investing helps you stay committed to your financial journey.

2. Invest Responsibly and Consistently

Before you invest, ensure your essentials and emergency fund are covered. Once you have a financial safety net, only invest what you can afford to lose. Even small, consistent contributions can lead to significant growth over time thanks to compound interest, which helps your money grow exponentially.

3. Master the Basics of Investing

Avoid falling for “get rich quick” schemes. Understanding how your investments work is key to making informed decisions. Shkrebenkova advises, “Knowledge is your superpower,” and staying curious can lead to better financial decisions. Read reputable sources, listen to podcasts, and research investment opportunities thoroughly.

4. Diversify Your Portfolio

To minimize risk, spread your investments across different sectors, asset classes, and geographical regions. Diversification helps protect your portfolio from market volatility. Regularly review and rebalance your investments to align with your financial goals.

5. Stay Calm During Market Movements

Investing can be emotional, especially when the market experiences sudden drops or surges. It’s important to resist the temptation to panic or chase short-term trends. Stick to your long-term plan, trust your diversified portfolio, and avoid knee-jerk reactions to market movements.

6. Be Cautious of Too-Good-to-Be-True Schemes

If an investment opportunity promises “guaranteed” returns that sound too good to be true, proceed with caution. Often, these schemes are scams or come with hidden fees. Always do thorough research before committing your money.

Why More Women Are Investing

Women, especially Gen-Z, are increasingly becoming active investors. With better access to online resources and a desire to close the investment gap, women are proving that they can excel in wealth management and trading. As technology continues to reshape the financial world, more women are using these tools to build resilient investment portfolios and secure their financial futures.

As Shkrebenkova puts it, “It’s early days, but the data shows that men may need to take a leaf out of women’s books.” The gender investment gap is narrowing, and women are becoming more empowered to take control of their financial well-being.

Final Thoughts on Women and Investing

The landscape for female investors is evolving, and more women are taking charge of their financial futures. By following these six essential tips, you can confidently begin your investing journey, build wealth, and take steps toward achieving your long-term financial goals. Remember, investing is about patience, research, and discipline, so start small and grow your portfolio over time.