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<\/p>\nTake Your Seasonal Marketing Strategy to the Next Level You’re probably thinking about ways to boost holiday sales, whether you just started a new small business or have changed your sales strategies because of COVID-19.<\/p>\n
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Because it is rapidly approaching, now is the ideal time to begin your seasonal marketing strategy in order to bring customers into your store or to your website.<\/p>\n
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But first, be aware that this year’s holidays will look very different.<\/p>\n
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In a previous blog, I discussed how your customers may make completely different purchasing decisions this fall and winter than they did last year.<\/p>\n
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Now I want to show you how to boost local holiday sales, so here are four ways to improve both your online and offline presence:<\/p>\n
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Consider festive “Shop local” signage to encourage customers to support local businesses as you prepare your store for the holidays.<\/p>\n
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It is essential to provide valuable content online as well because many customers will be staying at home this year, spending time with a select group of family members.<\/p>\n
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Google says that COVID-19 is making in-store shopping difficult for 35% of Canadians. Instead of going to stores, I think that a lot of people will stay home and do their gift shopping online.<\/p>\n
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If you run an online store, then that is encouraging news. But people don’t want to just scroll through page after page of products. They want to see testimonials, reviews, videos, and articles.<\/p>\n
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You might want to think about writing articles that feature local events and even mention other small businesses (that you are not competing with!). You could, for instance, write a blog about five fun things to do in your city this holiday season and include a link to a small business that sells crafts or holiday goodies. As a great gift idea, write a call to action that links to your own product or service.<\/p>\n
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Numerous owners of small businesses give their time, money, or both to causes that align with their values. Partnering with a charity can not only be charitable, but it can also increase the likelihood that customers will purchase gifts from you.<\/p>\n
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You could give one item for each item purchased or donate a certain percentage of each purchase. You can show your customers how many items you’re giving away by setting up a gift-wrapped donation bin at your business or by posting pictures and numbers online.<\/p>\n
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In addition to promoting your small business, both your customers and you will be contributing to a worthy cause.<\/p>\n
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A festive atmosphere can be created by decking out your store, website, and social media accounts in the same way that you would decorate your home with stockings and garlands.<\/p>\n
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Consider using local decor to promote local shopping and support other small businesses.<\/p>\n
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If you decorate online, add some virtual holiday decor with a local flavor to your profile pictures and posts. Include a snowy local mountain or a shot of holiday lights at a nearby tourist attraction instead of just a snowman.<\/p>\n
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Your followers will now see something familiar when you share discounts, sales, promotions, and well-crafted content online.<\/p>\n
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Your brand’s awareness, engagement, leads, and sales will all rise in proportion to how well you can integrate relevant imagery and content into an ecosystem.<\/p>\n
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READ: Your Business’s Holiday Marketing Guide for 2020 Are you looking for ways to boost holiday sales? The global crisis caused by COVID-19 has had an impact on economies, supply chains, and retailers all over the world. This fall and winter, your customers’ purchasing decisions may look very different from last year.<\/p>\n
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The tried-and-true strategies that previously worked for us may no longer. No matter what kind of small business you run, it’s important to know that your holiday marketing strategy needs to change with the retail landscape.<\/p>\n
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Visit our website to learn more. Organize a live or online event.<\/p>\n
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It can be a fun way to get people to visit your business if you can pull off an in-store event while adhering to the appropriate social distance protocols. To make your customers feel like they are special, you can provide private shopping experiences, entertainment, and refreshments.<\/p>\n
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Although I anticipate fewer in-store gatherings this year, you can still incorporate events into your seasonal marketing strategy.<\/p>\n
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Consider ways to incorporate your service or product into the event. What about hosting a virtual wine tasting with a selection from your top three gifts? Or a party for kids that is interactive and teaches them how to use your products to make gifts?<\/p>\n
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To host your online event, use your imagination and a free tool like Facebook Live or a Facebook Group. You can send invitations to your subscribers via email, share the news on social media, and post information about the party on your website prior to the event.<\/p>\n
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There is no doubt that this year’s holiday season will be different. Use empathetic marketing strategies to connect with your audience in an authentic way when considering ways to increase holiday sales.<\/p>\n
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In addition, it is essential to reassure individuals that you are taking the necessary COVID-19 precautions, such as cleaning your store a predetermined number of times per day or sanitizing shipments before they are sent.<\/p>\n
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You’ll be set up for success now and throughout 2021 by adapting your seasonal marketing strategy to people’s new habits and preferences.<\/p>\n
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Do you have any suggestions for increasing local holiday sales? In the comments, please share your thoughts on them.<\/p>\n
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To the success of your company,<\/p>\n","protected":false},"excerpt":{"rendered":"
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