Unilever has officially acquired Wild<\/strong>, the UK\u2019s leading refillable natural deodorant brand<\/strong>, in a strategic move to expand its sustainable personal care<\/strong> portfolio. The financial details of the acquisition remain undisclosed.<\/p>\n Founded in 2020 by Charlie Bowes-Lyon<\/strong> and Freddy Ward<\/strong>, Wild rapidly gained traction as a direct-to-consumer natural deodorant brand<\/strong> before expanding into brick-and-mortar retail stores<\/strong>. The brand\u2019s commitment to eco-friendly personal care<\/strong> has made it a favorite among consumers looking to reduce plastic waste<\/strong> and embrace zero-waste beauty products<\/strong>.<\/p>\n Wild\u2019s range of plant-based deodorants, lip balms, body washes, and hand washes<\/strong> feature plastic-free packaging<\/strong> and recyclable refills<\/strong>, catering to the growing demand for sustainable beauty products<\/strong>.<\/p>\n Recognizing Wild\u2019s rapid growth<\/strong> and dominant position as the UK\u2019s number-one refillable deodorant brand<\/strong>, Unilever sees this acquisition as a significant step toward enhancing its sustainable product offerings<\/strong>.<\/p>\n Fabian Garcia, President of Unilever Personal Care<\/strong>, expressed enthusiasm about the acquisition: Wild co-founder Charlie Bowes-Lyon<\/strong> highlighted the exciting growth opportunities ahead: With this acquisition, Unilever is reinforcing its commitment to sustainable and ethical beauty<\/strong>, catering to the increasing consumer demand for natural, refillable, and environmentally responsible<\/strong> products. By integrating Wild into its portfolio, Unilever is well-positioned to drive innovation in the green beauty industry<\/strong> while encouraging more consumers to adopt zero-waste personal care routines<\/strong>.<\/p>\n Stay tuned for more updates on Unilever\u2019s sustainability initiatives and how Wild\u2019s refillable deodorants and personal care products<\/strong> will evolve under the global brand\u2019s leadership.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Unilever Strengthens Sustainability Commitment with Wild Acquisition Unilever has officially acquired Wild, the UK\u2019s leading refillable natural deodorant brand, in …<\/p>\n","protected":false},"author":1,"featured_media":14326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_keywords":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-14325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=\/wp\/v2\/posts\/14325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14325"}],"version-history":[{"count":1,"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=\/wp\/v2\/posts\/14325\/revisions"}],"predecessor-version":[{"id":14327,"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=\/wp\/v2\/posts\/14325\/revisions\/14327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=\/wp\/v2\/media\/14326"}],"wp:attachment":[{"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lotayamedia.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Wild\u2019s Rise as a Leader in Sustainable Personal Care<\/h2>\n
Unilever\u2019s Strategic Move Toward Eco-Friendly Innovations<\/h2>\n
Unilever\u2019s Perspective on the Wild Acquisition<\/h3>\n
\n\u201cWe are thrilled to welcome Wild into the Unilever family. The brand\u2019s innovative approach<\/strong> to formulations, packaging, and marketing<\/strong> has made it a standout in the sustainable personal care industry<\/strong>. Charlie, Freddy, and their team have built a consumer-centric brand<\/strong>, and we look forward to scaling its impact globally.\u201d<\/p>\nWild\u2019s Vision for a Sustainable Future<\/h3>\n
\n\u201cJoining Unilever marks an exciting new chapter for Wild. Our mission to eliminate single-use plastic in personal care<\/strong> will be significantly strengthened by leveraging Unilever\u2019s global expertise, scale, and reach<\/strong>. This partnership will help us expand our vision and bring our eco-friendly personal care products<\/strong> to a wider audience.\u201d<\/p>\nThe Future of Sustainable Beauty with Unilever and Wild<\/h2>\n